Change before you have to – Jack Welch
Tweaking their Thinking:
Transforming How People Look & think about your Organization
Organizational culture is not the result of just a decision, but the outcome of a lasting process, in which the attitude, beliefs and behavior of people are gradually shaped. But with tough economic times and the rise of online sales giants companies and organizations must change or they run the risk of losing customers, sales, and even their very existence.
Changing an entrenched culture is the toughest task you will face. To do so, you must win the hearts and minds of the people you work with, and that takes both cunning and persuasion.
Examples:
Brad has used creative marketing and the ever evolving resources of the internet, as well as traditional marketing methods to promote change within organizations.
Turned Around 40-year old Metrocom Chamber of Commerce with 200 members and $42K in outstanding invoices bank loans. Result: In 3-months, successfully implemented reorganization of operations, including transforming the organization into a virtual entity, as well as elimination of overdo invoices and debt.
Managed reimagining of Schertz Convention and Civic Centers to increase revenue and expand facilities rentals. Result: Shifted events from weddings to corporate retreats and increased rentals 45% and, with ancillary products, doubled revenue.
Following September 11, 2001 attacks, coordinated efforts with Enterprise-Rent-A-Car diversifying targeted customers from travel to local corporate rentals. Result: Rental fleet increased from 500 to 1000 cars; stabilization of rentals until tourism returned.