Futurist · Strategist · Business Architect

See. Align. Build.

I help leaders see what's coming, align people and systems around what matters, and build what comes next.

Brad E. Bailey
About

Most organizations don't have an answer problem. They have a question problem.

I've spent more than twenty years inside financial services, government, economic development, consulting, publishing, and the military. The titles said communications, marketing, public affairs. The work was always broader: connecting executives and operators, strategy and execution, technology and people, today's requirements and tomorrow's consequences.

Today my focus is enterprise strategy, business architecture, and strategic operations: the work that lives between functions. Along the way I founded and edited an award-winning community magazine, ran public affairs for a growing Texas city, built two consulting practices, and served the South Carolina State Guard in command, public affairs, and intelligence roles.

I'm a Certified Futurist, with executive education in breakthrough innovation strategy through X, The Moonshot Factory. Futurism, done right, is not prediction. It's recognizing what's emerging before it becomes obvious.

Selected Work
AI film · 3:19

Farmers Just Want to Farm

Produced for AgFirst Farm Credit Bank as an AI proof of concept: where marketing and communications is headed.

AI film · 5:01

The Long Road

Produced for AgFirst Farm Credit Bank as an AI proof of concept: where marketing and communications is headed.

AgFirst Farm Credit Bank

Enterprise transformation, from the inside

Cross-functional work across executives, technology teams, and district associations at a $52B lender: Salesforce, nCino, Microsoft 365, ServiceNow, data and analytics, AI adoption and governance. Communications was often the mechanism. The actual work was alignment.

Continental Tire the Americas

Brand communications and video

Marketing and communications for a global tire brand's Americas organization, including video production for national campaigns.

SC Military Department

"Now You Know" video campaign

The history of South Carolina and its Military Department in one-minute video bites, written, narrated, and produced for the SC State Guard.

City of Schertz

Public affairs and the QR Virtual Trail

Public affairs for one of Texas's fastest-growing cities, plus an interactive Quick Response trail linking signage to advertisers, local business, history, and city government.

Earlier

Schertz Magazine

Schertz Magazine - June 2011 cover
June 2011
Schertz Magazine - July 2011 cover
July 2011
Schertz Magazine - September 2011 QR Codes cover
September 2011
Schertz Magazine - February 2012 cover
February 2012
Schertz Magazine - March 2012 cover
March 2012
Schertz Magazine - September 2012 cover
September 2012

Founder and editor of a community magazine that earned state recognition for its covers and reporting. The full archive of past issues lives at issuu.com/schertz.

Services

What I do for organizations

Strategy and foresight

Strategic planning, scenario work, and the Certified Futurist discipline: seeing what's emerging before it becomes obvious, and deciding what to do about it.

Business architecture

Mapping how the organization actually works - capabilities, systems, incentives - so change lands where it's supposed to.

Strategic operations

Chief-of-staff work: program management, change management, executive communication, and keeping the important things moving.

I take on a small number of advisory and fractional engagements alongside my search for the right Chief of Staff or enterprise strategy role. Get in touch.

Now
October 2026

Building The Interrobang: a weekly essay on foresight, strategy, organizations, and the changing nature of work, plus FOOTNOTE, an illustrated fable about work set inside the Standard Provision Company, a hot dog company founded the year of the crash. Audio and radio theatre are in the works. Read it at theinterrobang.net.

Writing

The Interrobang

Contact

Get in touch

QR code linking to Brad's SimpleX contact address

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